Online packaging archive is a design delight

For readers of a certain age, the innovative packaging designs found in the Sainsbury's Supermarket Packaging Archive are sure to bring on a wave of nostalgia. Previously published in a now out of print book, the archive has recently been made available for you to browse at your leisure online.

Even if you missed Sainsbury's Own Label masterpieces when they were on the shelves the first time round, there's still plenty of design goodness to enjoy in this archive. Fondly remembered for its strikingly modern aesthetic, which pushed boundaries with strikingly modern colours, shapes and typography, Sainsbury's boxes, tubs and tins redefined the packaging design landscape back in the '60s and '70s.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.