Biggest trends in product packaging design for 2018

An example of vintage packaging

As the year draws to a close, it’s a good time to consider the biggest packaging design trends of 2017 – and predict the big packaging design trends of 2018. 

Product packaging design is one of the most dynamic and interesting graphic arts niches. It is ubiquitous, yet it demands a high level of skilled design. It influences purchasing behaviour, and it has the potential to be truly beautiful art. 

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Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction. In her role at 99designs, Pam has penned many guest posts and bylines for marketing and small business publications, from and Marketing Profs to SmallBizDaily, Small Business Opportunities and She has also spoken at several major industry events and startup conferences, from the World Growth Hacking Forum and Lean Startup 2017 to Opticon and San Francisco Small Business Week.