10 creative uses of photography in packaging

If you look at the most creative packaging on retail shelves today, it's usually graphics-led. When photography is used, it's usually standard product or lifestyle shots that add little visual flair to a design.

But for precisely that reason, photography can be a great weapon in your armory for getting your packaging designs noticed. In this post, we share 10 examples where designers have gone the extra mile, and combined photography with clever design to create something special.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.