20 packaging concepts we wish were real

Packaging is often a consumer's first point of contact with a product, so to say it's important is a little bit of an understatement. Not only does it need to be memorable and look good, it also needs to protect the valuable contents and be easy to open.

From wine bottles and tins, to jars and boxes, the chosen colour palette, typography, choice of materials and label design all play an incredibly important role in informing and persuading consumers to choose the product over its competition.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.