Why have the words gone from Dairy Milk bars?

Cadbury's limited edition packaging
(Image credit: Cadbury)

Do you recognise Pantone 2685C? The trademarked colour belongs to Cadbury's Dairy Milk and it's recently taken centre stage. Cadbury has removed the words from Dairy Milk's iconic packaging as part of its heartfelt new campaign, leaving behind a vast blank purple space and the 'glass and a half' logo design.

Cadbury has launched the 'donate your words' campaign to raise awareness of loneliness amongst older people aged 65 or older. This is in response to new research from Age UK, which has revealed that 225,000 people can often go for a week without speaking to anyone, while 2.6 million people speak to three or fewer people they know in that time. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.