Doritos ditches its logo to appeal to Gen Z

Doritos video screenshot
(Image credit: Doritos)

Tortilla chip brand Doritos is trying to get down with the kids by ditching its logo and tagline in a new campaign that aims to attract the attention of Gen Z. Launched during Monday's MTV Music Television awards, the campaign will see Doritos remove its logo from its advertisements and social media content.

It's an edgy move, and a bit of a risk. Our guide to logo design highlights the importance of logos, especially because they're often the first point of contact between a consumer and a brand. But given that Gen Z – that's people born during the late '90s and early '00s – are over saturated with advertising, perhaps this is the best way to stand out from the crowd?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.