Pepsi Zero Sugar has a minimalist new can design

(Image credit: Pepsi)

Pepsi has given the world some standout advertising moments, with starring roles from everyone from One Direction to Beyoncé. And the classic glossy can with its red and white logo has been centre-stage for all of them. But for this health-conscious era, Pepsi's Zero Sugar has been redesigned and is now prepped to take the spotlight with a brand new can. (For more packaging design wins, see our pick of the best.)

Pepsi new old

The old can (left) was glossy and had extra detail whereas the new design (right) is scaled back (Image credit: Pepsi)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.