Pepsi Zero Sugar has a minimalist new can design

(Image credit: Pepsi)

Pepsi has given the world some standout advertising moments, with starring roles from everyone from One Direction to Beyoncé. And the classic glossy can with its red and white logo has been centre-stage for all of them. But for this health-conscious era, Pepsi's Zero Sugar has been redesigned and is now prepped to take the spotlight with a brand new can. (For more packaging design wins, see our pick of the best.)

Pepsi new old

The old can (left) was glossy and had extra detail whereas the new design (right) is scaled back (Image credit: Pepsi)

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.