Is it still possible to identify a brand when its logo has been stripped back to just block colours and simplified shapes? Lisbon-based graphic designer Pedro Almeida has created a range of ultra-minimalist logos to explore just that.
The best logos (opens in new tab) become so ingrained in our consciousness that in theory, you should be able to remove a lot from them before they become unrecognisable. And of course, a key logo design (opens in new tab) rule is to keep things simple in the first place.
Almeida began this personal project as a way of illustrating the importance of visual communication for businesses. "I wanted to emphasise the value of creating a logo that would leave a memorable impression," he explains on his site. "Visual communication is the easiest and most important way to communicate, it should be easy, that is the graphic designer's role."
So if you're designing a logo, perhaps a good exercise might be to strip it back to just the key colours and primary graphic element, and see if it still makes sense. You might also want to check out these 7 famous logos that pass the silhouette test (opens in new tab), to see what happens when you remove colour from the equation too.
This big brand has been feeding our binge-watching habits this year.
We're lovin' this minimal look for a major fast food chain.
You might head to this site to pass on that dodgy Secret Santa gift.
Time for a trickier one – this British brand is known for its four wheel drive vehicles.
Having trouble identifying the brands above? This search engine might help you.
Take a look at the full selection of minimalist logos on Pedro Almeida's website (opens in new tab), and see how many you can name.