Can you identify the brand from these ultra-minimalist logos?

Is it still possible to identify a brand when its logo has been stripped back to just block colours and simplified shapes? Lisbon-based graphic designer Pedro Almeida has created a range of ultra-minimalist logos to explore just that. 

The best logos become so ingrained in our consciousness that in theory, you should be able to remove a lot from them before they become unrecognisable. And of course, a key logo design rule is to keep things simple in the first place. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.