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Logo vs icon: what's the difference?

By Tom May last updated 6 March 2025

End your confusion with our guide to logo terminology.

This logo design quiz is actually really, really difficult

By Joseph Foley published 11 April 2024

Can you find the 13 famous logos among the fakes?

This hip neighbourhood's logo is totally loopy, but I love it

By Joseph Foley published 26 February 2024

A logo design you can really make your own.

Nike asked Skiman to change its logo

By Joseph Foley published 2 December 2023

It told them to go jump, man.

Umbro’s logo design dispute knows no end

By Natalie Fear published 19 March 2025

Rival brand Dream Pairs won’t give in.

Adorable new animated logo takes the shape of different dog breeds

By Joseph Foley published 24 October 2023

The clever kerning was inspired by a hug.

Angel Reese’s new Reebok logo drips with class

By Natalie Fear published 29 May 2025

The WNBA star has praised the design.

"A logo is a kaleidoscope of meaning": why logos are more important than you think

By Brendán Murphy published 31 May 2025

Brand Impact Awards judge reveals why logos are more than just graphic marks.

5 heated design disputes that shook the internet

By Natalie Fear published 30 April 2025

From Meghan Markle to Apple.

Puig's radical new logo bucks the trend in fashion branding

By Joe Foley published 7 May 2024

But what is it?

Tyrese Haliburton’s new logo just dropped in the coldest way possible

By Natalie Fear published 31 May 2025

The NBA player clapped back at haters in style.

A logo dispute is raging in Dallas (and the similarities are hard to ignore)

By Natalie Fear published 31 January 2025

Are subtle differences enough of a defence?

I can't believe I fell for that ridiculous floating Louis Vuitton logo

By Daniel John published 23 June 2025

CGI marketing stunts are becoming harder to spot.

Shoe brand apologises after controversial logo receives police complaints

By Daniel John published 8 April 2024

“The management would like to humbly apologise and seek forgiveness."

"Cheap and nasty" new Massimo Dutti logo is really upsetting people

By Joseph Foley published 30 March 2024

One small detail is irritating designers.

Need a laugh? Just ask someone to draw a famous logo from memory

By Joseph Foley published 1 October 2023

These studies had hilarious results.

The best ambigram logos (and two controversial designs that didn't work)

By Joe Foley published 23 July 2025

From tech to cars, these logos show the power of symmetry in brand design.

YouTube just dropped another delightful new logo design

By Daniel Piper published 29 August 2023

The ultimate tribute to GRWM videos.

Spin finds new meaning in the Mubi logo

By Joseph Foley published 4 February 2024

The new design's going places.

The surprising history of the Abba logo

By Joe Foley published 10 May 2024

Eurovision's biggest legends had more designs than you might think.

This animal optical illusion logo just made me double take

By Joseph Foley published 2 August 2023

(But is it a little too confusing?)

'New' YouTube logo is delightfully old-fashioned

By Daniel Piper published 17 August 2023

(But it probably won't be around for long.)

Was this disastrous new logo designed for the wrong football team?

By Joe Foley published 11 July 2025

Fans have forced a rethink of the design.

28 of the best band logos ever

By Sammy Maine, Joe Foley last updated 12 March 2025

A great band logo is designed to stand the test of time.

The new Sandisk logo follows a controversial recent design trend

By Joe Foley published 17 December 2024

But it has a clever inspiration.

Law firm has case rejected... because of a logo

By Joe Foley published 3 May 2025

A judge saw red with the firm's "juvenile" dragon watermark.

Are these some of the world's oldest logo designs?

By Joseph Foley published 3 December 2023

A new book takes a fascinating look at medieval marks.

QUIZ: How well do you know car brands? Take the ultimate car logo quiz

By Rosie Hilder published 20 July 2025

Are you a total car nerd or a bit of a washout? Find out with this quiz.

Wait, the Barbie movie logo dates back to the 1970s?

By Joseph Foley published 28 July 2023

The film reworked a classic retro design.

Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published 23 April 2025

Skylrk takes cryptic design to the extreme.

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