Need a laugh? Just ask someone to draw a famous logo from memory

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. 

One measure of memorability is to test whether people can recall the brand by showing them a logo, and asking who it represents. We've seen plenty of studies that have done just that. But another approach has been to give respondents a brand name and ask them to draw the logo from memory. And that's where things often end in disaster. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.