Wait, the Barbie movie logo dates back to the 1970s?

Barbie logo
(Image credit: Mattel / Warner Bros)

The Barbie logo is suddenly everywhere as the Barbie Movie starring Greta Gerwig takes the world by storm. Or Barbie logos that is, because you might have noticed a couple of different designs flying around. They're both pink, as you would expect, and they both go back to the history of a brand that began life over 60 years ago.

Toymaker Mattel's main Barbie logo – which made it into our pick of the best handwriting logos – is the same as its original logo design from all the way back in 1959. The Barbie Movie logo is a different design, but it turns out that it's not entirely original either. It bears a strong resemblance to the Barbie logo that was used from 1975 all the way through to 1991. Confused? As we reach peak Barbiecore, here's a recap of every official Barbie logo to date and we also consider why the Barbie Movie has the logo it does.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.