5 wild moments from the Barbie marketing campaign

Moments from the Barbie movie marketing build up
(Image credit: Warner Bros / Burger King Brazil / @shadowknightdk on Twitter)

The Barbie movie finally hits cinemas this week and, strangely, it feels like one of the most anticipated films in history. That's perhaps partly because, as the world's most famous doll, Barbie already had a huge branding machine behind her. But the build-up to the film has also involved some strange (and not always intentional) boosts.

The Barbie build-up has given us the biggest meme of 2023, a whole genre of mashup poster art, a wonderful double entendre and a very suspicious looking burger. Here are our highlights from a rollercoaster few months in which Barbie was everything (see our pick of the best movie posters of 2023 so far for more film art gems).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.