Burger King's Barbie meal is the scariest marketing collab we've seen

Burger King Barbie meal
(Image credit: Burger King Brazil)

The Barbie movie is being released this week, and Barbiecore is everywhere.. even at Burger King. At least in Brazil, where it's painted stores and logo and is selling a Barbie meal that includes a cheeseburger with bacon bits and a 'smokey' pink sauce, a pink milkshake and a doughnut, also pink, obviously.

But the meal is proving to be divisive. While some hardcore Barbie fans are thrilled, I can't help but think that the colour looks even more frightening than that of the Grimace Shake, and we've all seen the viral Grimace TikTok trend.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.