4 times big brands roasted each other

Six brand logos representing brand vs brand fights
(Image credit: Coca-Cola / PepsiCo / Burger King / McDonald's / Samsung / Apple)

Big brands usually try not to dis each other, at least not in public. Marketing that criticises a rival instead of extolling a brand's own virtues is generally frowned upon, and serious beef is saved for the courtroom.

But we do see some exceptions. They can be very funny when they hit the mark, and totally cringeworthy when they don't. Below we recap examples of both in four of the best brand vs brand battles we've seen recently. For more on branding see our pick of 20 iconic brands and the best branding books

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.