McDonald's and Burger King at war over AI-generated posters

Whenever a new technology (or meme format) drops, it's only ever a matter of time until the brands get involved. AI chatbot ChatGPT has been making waves online for a few months now, but it's only just starting to enter the corporate realm. And now, it's the latest ammunition in the never-ending burger wars. 

That's right, McDonald's has used ChatGPT to create a typographical poster asking 'What is the most iconic burger in the world?' And almost immediately, Burger King has responded with its own, with the follow-up question, 'And which is the biggest?' (Looking for more inspiration? Check out the best print ads ever).

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.