Peacock just hilariously roasted the new HBO Max rebrand

Edited versions of HBO Max and Peacock logos
(Image credit: HBO / NBC)

We're not quite halfway through the year, but HBO Max has already given us a candidate for the most contentious rebrand of 2023. Now just called Max, the streaming platform continues to be mocked online for having to use its new strapline to clarify that it is actually still the home of HBO content.

One big winner to emerge from the debacle is NBC's rival platform, Peacock. It's dramatically upped its street cred with a single tweet poking fun at the controversy. The platform has promised not to follow the same strategy (it may have taken some insight from the best branding books).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.