McDonald's had no idea how to respond to the viral Grimace TikTok trend

McDonald's Grimace Shake campaign
(Image credit: McDonald's)

Apocalyptic scenes of abandoned cities, bodies strewn on the floor amid pools of purple gunge... if you're on TikTok, you'll have seen the aftermath of McDonald's Grimace Shake campaign last month. What began as a novelty limited-edition milkshake became a (literally) viral trend in amateur filmmaking. 

It all started when one TikTokker made a video of himself trying the Grimace Shake before convulsing on the floor. Soon people around the world were creating their own takes... even professional actors like Courteney Cox. Some smelled a rat... or a Grimace.  Was it really all an accident or did McDonald's plan the whole thing? Well, the man behind McDonald's social media has spoken (see our pick of the best TikTok cameras and the best ring lights to up your own TikTok game)


♬ original sound - Fraz

♬ original sound - Ams

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.