The new Barbie poster is already the best meme of 2023

Barbie movie posters
(Image credit: Warner Bros/Future)

Unless you've been living under a plastic rock, you've probably heard that there's a new Barbie movie on the way. And since it's directed by Little Women's Greta Gerwig, it's probably, actually, going to be really good.

A new trailer and a series of character posters have just dropped for the film, due for release on 21 July – and it seems the latter are already the internet's favourite meme. It's a pretty simple concept – photo of the character, glittery background, actor's name, brief description of character, title of film. And it lends itself very well to a touch of appropriation. (Looking for more inspiration? Check out the best print ads of all time.)

Judging by the sheer amount of character posters, it seems like everybody in the planet is in the new Barbie movie. And thanks to the easy memeability of the design, they can be. Yep, Twitter users have been busy creating Barbie-style character posters for anyone and everyone. 

See more
See more
See more

Indeed, at a time when the design world is preoccupied with existential questions surrounding the rise of AI, it's nice to see something so unashamedly silly and fun take over Twitter, at least for a few diverting hours. Still, it's been a good year so far for TV and movie posters, with the likes of those awesome John Wick 4 designs wowing fans. We've seen a few shockers, though – looking at you, Ant-Man 3

Read more:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.