'New' YouTube logo is delightfully old-fashioned

YouTube calligraphy logo
YouTube's new World Calligraphy Day logo (Image credit: YouTube)

YouTube has form when it comes to giving its own logo fun and topical makeovers. Last year, Black History Month saw the logo strikingly reimagined every week for the whole of February. And now, YouTube has surprised users with a delightfully traditional take on its wordmark.

If you've noticed that the YouTube logo appears to have gone all Old English, you're not alone. Users have taken to Twitter in their droves to ask if anyone else is seeing the calligraphy style design. (Check out our history of the YouTube logo to see every previous design.)

According to YouTube, the temporary new logo was created in recognition of World Calligraphy Day. "To create today’s logo animation," the brand announced, "we worked with Portuguese calligrapher Xesta of Xesta Studio who reimagined our familiar logo in an old, Latin alphabet lettering style known as Fraktur. The decorative flourishes of Fraktur instantly mark it as a historic style yet Xesta was able to simplify it sufficiently to make it highly legible at a small size. Our in-house team then animated the new logo in a way that evokes the sharp, precise tempo of Xesta’s brush strokes."

But without this delightful context, the new logo seems to be throwing unsuspecting users, with viewers comparing it with everything from a heavy metal logo to, er, a tattoo:

See more
See more
See more

Like those BHM logos (and, of course, every Google Doodle ever), the calligraphy YouTube logo likely won't be sticking around for long. If you're inspired to create a logo of your own, take a look at our guide on how to design a logo.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.