Sol gets new entirely handcrafted packaging design

(Image credit: Vault49)

Design agency Vault49 has revealed a new packaging design for Sol, elevating the beer brand's sun symbol as "a vibrant beacon for positivity". Designed for global markets, the new packaging design was crafted entirely by hand to create a more authentic, premium aesthetic.

The agency was inspired by "the energetic confidence of work handcrafted by Mexican artisans". According to Sam Wilkes, creative director at Vault49, natural pigments and textures were chosen "to elevate the human nature of the designs". Indeed, strong packaging can communicate a lot about a product – evident in our round-up of the best packaging designs

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.