4 iconic beer logos (and why they're so effective)

Beer branding is a hugely competitive sector, and achieving shelf stand-out in this area is no mean feat. The surge of small-scale craft producers shows no sign of waning, and these new breweries are keeping the big global brands on their toes.

In an attempt to stay fresh and relevant, many of the biggest household names have enjoyed major rebrands in recent years, often emphasising the richness of their heritage in their respective countries to differentiate them further from these young pretenders.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.