Budweiser becomes America in a patriotic rebrand

Budweiser America

Budweiser are expecting this to be the most patriotic summer for America

After giving their packaging design a retro rebrand in January, Budweiser are shaking their image up again for their "America is in Your Hands" campaign. By replacing 'Budweiser' with 'America' and modifying the label to include phrases central to American history, the lager brand continues its tradition of creating patriotic packaging.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.