Budweiser beer gets a retro rebrand

Budweiser rebrand

The decluttered rebrand still keeps Budweiser's core aesthetic

Featuring an iconic logo design since its launch in 1876, American pale lager Budweiser has revealed its latest packaging design which celebrates the best parts of the beer's 140 years in business.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.