Skip to main content

Bold beer branding packs a punch

vocation brew 1

When the North's newest craft brewery were trying to create branding that would reflect their unique beers and fiercely independant approach to brewing, they needed some help.

Highlighting the company's uncompromising vision: a relentless persistence to make their beers bold, brave and exhilarating, the design team at Robot Food came up with a punchy and distinctive brand to make the product stand out from the crowd visually.

Discover some outstanding uses of colour in branding

Simon Forster at Robot Food remembers brewery founder, John Hickling contacting them after reading a blog post they wrote on beer branding. "His idea was to call his new brewery 'Brewery On The Hill', but we felt we could develop something far more compelling based on his story.

"Every detail was carefully considered. We wanted to balance handcrafted sensibility with bold graphic packaging design for a brand that reflects traditional values in a contemporary and eye catching way.

"The illustrations on each label are inspired by the tasting notes of the beer. The whole team had input in this and we illustrated them in-house around the bold Duke font in a colour that worked for each."

Check out Vocation Brewery to see the full extent of this top-notch branding.

vocation logo

vocation label

divide

pride

heart

bread

beer tabs

breadandbutter beer

Liked this? Read these...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.