Jumbled beer labels promote Repsnosilbe Dirnking

budweiser mixed up name
Image: Ads of the World

If the world tends to blur after you've had a few drinks, then stay away from Ambev Brewery's latest campaign. The Brazilian brewery recently switched up the letters of the names of its beers, for example, changing 'Bharma' to 'Brahma' and 'Corona' to 'Cronoa' during the broadcast of a major Brazilian football match.

The brands were initially changed without explanation in order to get consumers asking questions. And it worked – there were over 619,000 interactions with the campaign in the first 48 hours, with many thinking that the brewery had simply made an error. A big one.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.