Lacoste replaces its crocodile with endangered species

Lacoste crocodile
Image: Lacoste

French fashion company Lacoste is set to roll out a new wave of its Save Our Species polo shirts this week, all of which sport an endangered animal in the place of its signature crocodile logo. 

Building on a similar campaign from 2018, these shirts form the second part of Lacoste's three-year deal with the International Union for Conservation of Nature (IUCN). Set to launch on 22 May to coincide with the International Day for Biological Diversity, all profits from the shirts will go to ICUN to help its conservation efforts.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.