How Nike's circular design aims to save the world

In these times of impending climate disaster, it's become clear that every industry needs to radically change its thinking and become more sustainable. And if that means going back to the drawing board in many case, then designers are going to have to shoulder some of the responsibility, up their design thinking and start creating in a more sustainable way.

That's the reasoning behind a new manual for designers created by Nike along with students from Central Saint Martins. Inspired by Global Fashion Agenda and its aim to make sustainability fashionable, Circularity: Guiding the Future of Design details the principles that manufacturers need to address in order to create products that eliminate waste and avoid negative environmental impact; a process called circular design. Note that circular design isn't the same as biophilic design.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.