Why has Heinz released Ed Sheeran-themed ketchup bottles?

Heinz bottle
(Image credit: Heinz)

You might think that a meal isn't complete unless it's doused in a healthy dollop of Heinz Ketchup, but you're probably not as big a fan of the sauce as Ed Sheeran. The music megastar likes the red stuff so much that he even has a tattoo of the brand's label on his arm. And it's proven to be a piece of inspirational tattoo art as Heinz has used it on a new range of limited edition bottles (above).

The collaboration between Sheeran and Heinz was announced on the musician's Instagram account yesterday. Only 150 of the themed bottles have been made, in a nod the ketchup company's 150th anniversary this year.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.