Product packaging pattern trends for 2020

Packaging is a layer of communication between a product and the customer. It serves the practical purpose of holding and protecting the product, but also needs to draw eyes to the product on a crowded shelf or online storefront. To stand out from all the competing options, it needs to tell us something about what makes the product different. 

There’s been a trend in packaging design towards minimalism in recent years, with clear and clean layouts breaking down the noise that accompanies the surfeit of choice on the shelves. Now tougher economic conditions and increased competition are leading to renewed use of stronger patterns and illustrations to create greater emotional connection with the customer and stand out from the competition. Here we round up seven pattern trends to look out for in packaging this year.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.