Problematic chicken box campaign angers just about everyone

Home Office #knifefree campaign
(Image credit: Home Office)

A campaign from the Home Office that aims to tackle knife crime with messages on fried chicken boxes has sparked a furore online. The government initiative, which sees more than 321,000 #knifefree boxes distributed to over 210 outlets in England and Wales, has been branded "offensive" and "racist" on social media.

The boxes in question have replaced the standard packaging of retailers such as Chicken Cottage, Dixy Chicken, and Morley's. Real-life stories from young people who have chosen to follow positive activities instead of carrying a knife are printed inside each box.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.