'Over-simplified' medical packaging debate reignites

(Image credit: Help Remedies / Pearlfisher)

An alternative take on medical packaging, which focuses on the ailment the contents treats, is causing controversy on Reddit right now. The design pares things right back and puts the spotlight on the problem the product aims to solve. For example – suffering from allergies? You can pick up the 'Help, I have allergies' packet, rather than trying to remember that you need Loratadine. 

The brand is Help Remedies, which was founded in 2008 with the aim of cutting through the noise in the US pharma category, and the packaging comes from PearlFisher. The brand's USP is that it does away with hard-to-pronouce names, instead naming the range of products after the symptoms they treat. Alongside the ailment-focused name, the minimalist packets also feature a colourful silhouette to help you recognise the packet's contents. The drug name is included, less prominently, on the front of the package. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.