Advertising
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![Stills from a selection of 2020s ads](https://cdn.mos.cms.futurecdn.net/Mbhztx5yNzxQK97i4hhvH9-320-80.jpg)
The best adverts of the 2020s (so far)
By Tom May published
Our experts pick the best ads of the decade to date
![Bumble ad](https://cdn.mos.cms.futurecdn.net/3TXKcNeoHkkSxy45Gqm2dK-320-80.jpg)
Bumble admits it "made a mistake" with controversial billboard ads
By Natalie Fear published
The anti-celibacy posters provoked a huge backlash.
![Apple ads](https://cdn.mos.cms.futurecdn.net/aYXdC4zWY5GU66ixDx4sDL-320-80.jpg)
The sentimental reason it's always 9:41 in Apple ads
By Natalie Fear published
It's not just blind continuity.
![A screenshot from the Apple iPad Pro 2024 launch video](https://cdn.mos.cms.futurecdn.net/PtLGGNFGKrT6opBADraU6F-320-80.jpg)
Creatives 'fix' that problematic Apple ad, with brilliant results
By Georgia Coggan published
Now this we can get on board with.
![A screenshot from the Apple iPad Pro 2024 launch video](https://cdn.mos.cms.futurecdn.net/PtLGGNFGKrT6opBADraU6F-320-80.jpg)
Dystopian Apple iPad Pro ad appalls creatives (and even celebrities)
By Joe Foley published
So much for Apple's emotional branding.
![McDonald's deal with the trash billboards](https://cdn.mos.cms.futurecdn.net/wxSRzA7cTmbgpuk4r84gwd-320-80.jpg)
McDonald's will "Deal With The Trash" in unprecedented new campaign
By Georgia Coggan published
A promise to turn competitors' trash into customer deals.
![Call of Duty](https://cdn.mos.cms.futurecdn.net/bJa3vdvq3PBMrRWJuto4sQ-320-80.jpg)
Call of Duty job advert sparks AI controversy
By Natalie Fear published
"It was only a matter of time".
![Central Houston Nissan TikTok trend](https://cdn.mos.cms.futurecdn.net/ccFHw8FzdMswheqrgnbYWo-320-80.jpg)
Hilarious new TikTok advertising trend is peak Gen Z
By Natalie Fear published
Central Houston Nissan has won the internet.
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