20 most important design principles illustrated

Are you familiar with all of these design principles?

Are you familiar with all of these design principles?

One of the most frustrating parts of a designer and creative director's job is receiving vague feedback from a client. They want the design to 'pop', to have more 'edge', but what are they trying to say with these buzzwords?

To help both creatives and clients explain what they're getting at, the team at Design School have created this infographic which outlines 20 of the most important design principles.

Phrases like negative space and contrast might seem like basic terminology to seasoned designers, but to those not well versed in the language this should provide an invaluable insight.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.