Gadgets become letters in Helvetica-inspired mashup

Graphic designer Vinicius Araújo has brought together his two loves of technology and typography in his latest project 36days Electronics, transforming the biggest gadget brands into Helvetica-styled letters. 

The project, which Araújo started posting on his Behance page on 13 October, has given the Brazil-based designer a chance to really push his industrial design and motion graphics skills to the limit, all while having a bit of fun. And thanks to using the alphabet as the basis, there's been a structure in place to help him along.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.