Adobe’s creative trends for 2024 are all about joy, calm, and nostalgia

Adobe has shared its 2024 Creative Trends Report, and it seems fluid and flowing designs, a merging of 3D and 2D elements, and a reimagining of classic styles will dominate in the coming year – with a focus on social media and photography. The company identifies four key themes in design over the next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia. (For more forward thinking, check out Instagram's 2024 Gen Z trend predictions.)

With over three-quarters (78%) of consumers emphasising wellness when travelling, and hospitality providers putting a focus on mental wellbeing, soothing and rhythmic visuals are expected to increase in popularity in 2024. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.