Instagram reveals the top Gen Z trends for 2024

Instagram has highlighted individuality, self-improvement and fandom as some of the key trends for 2024 in the photo-sharing platform’s 2024 Instagram Trend Talk, produced in partnership with trend forecasters WGSN. But woe betide people with bad taste in memes, the report finds. 

Following this year’s Y2K aesthetic, chunky soles, and tinted sunglasses, almost one-third of respondents across the US, UK, Brazil, India and South Korea said that they’d like to be more creative when it comes to their personal style, with many also hoping to find their signature scent and a ‘core’ aesthetic. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.