BuzzFeed launches new logo and bespoke typeface

Buzzfeed UK logo

For well over a year BuzzFeed UK has been polishing its visual style. As part of the brand refresh, the site has been developing its typography, photography and illustrations to give the site the feel of a glossy magazine. The latest piece of the rebrand, includes a new logo design and bespoke typeface inspired by the jagged trending arrow.

Created by Tim Lane, Buzzfeed's first in-house art director outside of the US, the distinctive new logo and typeface are described as a big step towards cementing the platform's redesign.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.