Go on an egg hunt with Saatchi & Saatchi

Find out how Saatchi & Saatchi New York have put a unique spin on the traditional Easter activity.

Saatchi & Saatchi Fabergé Big Egg Hunt

The likes of Ralph Lauren and Diane von Furstenberg have designed eggs

Easter is almost upon us and what better way to celebrate than an egg hunt? Of course, designers like to do things a little differently and here, we see 260 unique egg installations hidden all over NYC, created by artists & designers including Jeff Koons, Diane von Furstenberg, Julian Schnabel, Ralph Lauren, and Zaha Hadid.

The Big Egg Hunt is backed by Saatchi & Saatchi's brilliant play-along app, giving the people of New York City the chance to get involved and win prizes worth up to $125,000. Playing a sort of 'hot and cold' game, the app alerts its users when they're close to an egg.

Locations on the interactive Google map are unlocked based on the collective effort of 'egg crackers', with the Ralph Lauren egg proving most popular so far. The range of designs on the sculptures is unfathomable and has certainly raised a smile here at Creative Bloq!

Saatchi & Saatchi Fabergé Big Egg Hunt

Saatchi & Saatchi Fabergé Big Egg Hunt

Saatchi & Saatchi Fabergé Big Egg Hunt

Find out more about the project on the Big Egg Hunt website.

What do you make of this new project? Let us know in the comments box below!


A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.