Film4, the UK's number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.
A reinvention of the channel's pre-existing idents, which were introduced when Film4 became free-to-air in 2006, the new idents, shot across five different locations, pay homage to moments of cinematic history whilst including covert references for the more discerning film fan. (How many can you spot?)
The idents were conceived, designed and directed by independent design agency ManvsMachine under the creative directorship of Daniel Chase, head of on-air promotions for 4Creative, Channel 4's own creative agency.
Check out the 'Making of' video below...
Have you seen a TV ident that blew you away? Tell us about it in the comments!