Struggling to design a corporate organisation chart without falling asleep? Top creative agency Guild took a different approach...
Employees are symbolised by key objects. This collage represents the partners
When it comes to creating an online presence there are plenty of website designs to inspire you, but one task every designer dreads is the daunting company organisation chart.
Renowned for being for intimidatingly hierarchical, organisation charts are difficult things to get right and near-impossible to make visually interesting. So creative agency Guild, whose clients include Beats by Dre, Dior and Nike, decided to do something a little different...
A knoll approach
As an agency that prides itself on cultivating a progressive company culture, Guild decided to revamp their organisation chart with a "knoll" approach.
Knolling is the process of taking related objects or component parts and organising them in a parallel or right angle formation. Coined by Andrew Kromelow in the late 80s, knolling has recently become a thing on Instagram and Pinterest.
See below how Guild has used knolling to represent different employees (plus an animal) for their original organisation chart.
This collage represents director client services
This collage represents the production director
This collage represents the art director
This collage represents the HR department
This collage represents finance and accounting
This collage represents the marketing/comms director
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
