Agency reinvents the organisation chart

Guild knoll — Employees are symbolised by key objects. This collage represents the partners

When it comes to creating an online presence there are plenty of website designs to inspire you, but one task every designer dreads is the daunting company organisation chart.

A knoll approach

As an agency that prides itself on cultivating a progressive company culture, Guild decided to revamp their organisation chart with a "knoll" approach.

Knolling is the process of taking related objects or component parts and organising them in a parallel or right angle formation. Coined by Andrew Kromelow in the late 80s, knolling has recently become a thing on Instagram and Pinterest.

See below how Guild has used knolling to represent different employees (plus an animal) for their original organisation chart.

Guild knoll layout — This collage represents director client services

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.