Design for life

This article first appeared in issue 229 of .net magazine – the world's best-selling magazine for web designers and developers.

For many brands, building a long-lasting bond with a customer parallels building relationships in the real world. Initially, you as the brand need to make a positive first impression in order to convince a potential user to share some of their personal information such as their email address. From there, your relationship together begins to develop. Soon, you’re able to connect with the user to invite them to return to your site.

After a couple of visits you learn more and more about each other as well as develop a level of trust. Over time you learn about the user’s likes, dislikes, habits, and their needs. The conversation naturally turns to topics that you have in common and you personalise your message to be relevant to the user.

For example, if you know they’re keen on the idea of a traditional wedding, then you certainly wouldn’t want to constantly be surfacing pictures of an underwater scuba ceremony. Over time, your user’s interests will change as they enter into a different stage of their life. Ideally, your brand should be able to continue to leverage the bond you have established and anticipate the future needs and interests of the user.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.