The best satirical ads of the last decade

Advertising seeks to appeal to our emotions, and one of the best ways to do that is by making us laugh. But humour is also one of the most difficult things to get right. Satire in particular can all too easily go wrong. Will people get that it’s satire? Will it be understood? Will those being satirised take it personally or feel offended? Will people laugh with you or at you? 

And then there’s always the danger that people simply don't find it funny. A misjudged campaign can damage a brand’s reputation, leaving the joke on them. But done with a deft hand, satire can create such a strong connection with the public that the ad becomes a memorable campaign that goes viral. Here are seven of the best satirical adverts from the last decade that we think got it right. For more ads of all shapes and sizes, see our favourite print ads of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.