Kim Goodwin on designing culture

This article first appeared in issue 242 of .net magazine – the world's best-selling magazine for web designers and developers.

One company is known for its fabulous design. The other is known for its frustrating products. Both have terrific design teams, so how can this be? The answer pretty much always comes down to culture.

By culture, I mean a set of invisible, shared assumptions that drive behaviour and decision-making. For example, a statement that we ‘just don’t have time’ for user research is not a fact; it’s an assumption that this activity is less valuable than something else. We have to design our methods and project management practices to fit the environment. I find it helpful to start with an organisational culture model such as the Competing Values Framework (CVF). Real cultures are a blend of all four archetypes, but tend to be dominated by one or two of them.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.