What if luxury brands sold everyday groceries?

In this new project, the high-end branding of Versace, Ferrari, Apple and more have been tailored to more humble goods.

luxury brand groceries

Versace eggs for those with expensive taste

There's some iconic brands out there that work for a reason - they stick to their iconic products. What if they swapped their products for something entirely different? This latest project sees luxury brands such as Versace, Ferrari, and Tiffany and Co swap their luxury products for something a little more ordinary.

Created by Israel based artist Peddy Mergui, this project sees eggs, milk and more repackaged using the luxuries logo designs and packaging to showcase them in an entirely new light. From the minimal Apple milk design to the over-the-top Versace eggs, groceries have never looked this expensive.

We love the colours used on the Tiffany & Co yogurt pots as well as the experimental packaging for the Nike fruit range. Whilst these probably won't be heading to any supermarket soon, this is a definitely a fun, inspirational project.

luxury brand groceries

luxury brand groceries

luxury brand groceries

luxury brand groceries

luxury brand groceries

luxury brand groceries

luxury brand groceries

[via Food Diggity]

Have you seen an unexpected project? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.