Kawaii character design is huge in Japan and it's easy to see why – the cute nature of the style has made it a success worldwide with graphic brands like TokiDoki, Kidrobot, TADO, Noodoll, Artbox, and Momiji boosting the popularity of cute character art across all types of markets.
Kawaii character toys take cute to a new level
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1