If you're expecting a drastic change you'll be disappointed, but fans of slow evolution will party hard after the evergreen photography app's logo update.
It is an evolutionary update, retaining the instantly-recognizable Instagram script's look, but the new design looks smoother and more business-like - but has it lost a touch of its quirkiness in the process?
Designer Mackey Saturday has given an insight into the process, as you can see in the images below. Saturday says on his Dribbble page: "I had the opportunity to work with the fantastic team at Instagram to create their new logo. It was always essential that the design maintained everything that we've all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion.
"Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape."
What do you think of the new logo? Let us know in the comments below!