The tech that a creative art director can't live without

A portrait of Anna Hollinrake taken at Vertex 2024
(Image credit: Beth Nicholls / Creative Bloq)

Ever wondered which tools an award-winning creative director uses daily? I had the chance to speak with Anna Hollinrake at Vertex 2024, where she gave me the low-down on all the creative tech that she couldn't do her job without.

If you're not familiar with her skillset, Anna is a BAFTA Breakthrough Brit, art director, game developer, concept artist, and regular speaker with over nine years of experience working in the animation and games industries. She was the art lead on Fall Guys, and has lent her artistic styles to IPs including Adventure Time: Pirates of the Enchiridion (one of my fave games), and Magic: The Gathering. She's also been pretty busy lately running her own indie games studio, Electric Saint, which she co-founded in 2022 alongside technical director, Pavle Mihajlovic.

Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer. An avid music photographer and previous staff writer for Digital Camera World, Beth has a keen eye for content and knows just how to create it. Her background working as a tester for CeX has provided extensive knowledge surrounding the latest tech and gaming trends, and she studied Music Journalism too, so you'll probably find her at a gig. Basically, she's a total nerd with a Snorlax tattoo and a Master's degree in Photography, forever wishing she was Peter Parker.