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Hipster brands become corporate sell-outs with these logo redesigns

Hipster brands

Which do you prefer? Hipster or corporate?

Over the past few years, we've witnessed the rise of 'hipster' brands and with that, comes hipster logos. However, what would happen if these 'hipster' logos were transformed into more mainstream offerings? The team at Cornett (opens in new tab) did just that.

"We thought it would be fun to reimagine a bunch of hipster-ish brands as their evil corporate counterparts," Cornetts Whit Hiler explains. "I got together with several different members of our design team here at Cornett and we got to work on making a bunch of hipsterish brands look a little more corporate. The results are pretty damn funny. It was also a fun little agency side project."

The results are hilariously creative, with the Urban Outfitters transformation probably being our favourite (get it?). They - along with some brilliant designers - have created loads of corporate logos for the project and you can see the entire range (opens in new tab) here.

Hipster brands

Hipster brands

Hipster brands

Hipster brands

See more hipster logo transformations here (opens in new tab).

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Which logo do you prefer? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.