How to create mood boards that inspire: 20 pro tips

how to create mood boards
(Image credit: cottonbro via Pexels)

Learning how to create mood boards can transform your experience of pitching design ideas to clients. At the start of a new project, a mood board helps to communicate your vision as a designer. To impress the client, it should offer a visually stunning summary of your ideas, full of textures and images that paint a picture in ways that words alone could not achieve. In a way, it allows the client to get inside your creative mind, while also helping you to organise your own ideas. 

This means it's vital to make sure that your mood board is more than a confusing collage of disparate ideas. It should be a cohesive, visually attractive expression that makes your vision clear. But how do you create a mood board that achieves this? Below, we offer a series of tips that should allow you to effectively convey your creative ideas to a client. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.