Skip to main content

McDonald's launches cute new characters

mcdonalds happy families

These new characters were created by Parisian agency TBWA

Love or hate McDonald's, there's no denying that the fast-food giant has produced some incredible campaigns, characters and redesigns over the years. Forget the food for a moment and take a look at these cute characters crafted by Paris-based agency TBWA for McDonald's latest Happy Meal campaign.

Creative directors Philippe Taroux and Benoit Leroux and art director Alice Mounoury collaborated on the project, which sees the traditional Happy Meal box transformed into a number of personalities. Musicians, magicians, cowboys and Indians are just some of the characters included.

The kid-friendly characters showcase the agency's ability to create some wonderful 3D individuals that pack a whole lot of personality.

mcdonalds happy families

mcdonald's happy families

mcdonald's happy families

mcdonald's happy families

mcdonald's happy families

mcdonald's happy families

mcdonald's happy families

See the rest of the characters on Alice's Behance page.

Like this? Read these!

Which character is your favourite? Let us know in the comments box below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.